Need an Estimated Sale or Purchase Price?
Pricing is one of the most important strategic decisions in any real estate transaction, and it deserves professional analysis — not guesswork.
At Chad Holland Real Estate, our Professional REALTORS® provide expert pricing guidance through Comparative Market Analyses (CMAs) and Broker Price Opinions (BPOs).
These services require detailed research, market expertise, and professional judgment. Under Texas law, they must be expressed as an estimated sales price — not as a valuation or appraisal.
Because a property-specific estimated sales price requires substantial research, professional judgment, and legal responsibility, these services are provided only under formal engagement as outlined below.
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Comparative Market Analysis (CMA)
A CMA provides an estimated sales price or estimated purchase price based on recent comparable sales, market activity, land use characteristics, improvements, condition, location, and local expertise.
CMAs are provided exclusively to clients under written representation agreements and are not offered to unrepresented consumers or for informal pricing requests.
Under Texas law, property-specific pricing opinions constitute substantive brokerage services and may not be provided to unrepresented consumers without a written representation agreement.
We provide CMAs only in these situations:
For Sellers
A CMA is provided when you hire us through a fully executed Exclusive Right to Sell Listing Agreement for:
• Farm & Ranch
• Hunting & Recreational
• Commercial
• Luxury
• Residential
For Buyers
A CMA estimating a purchase price is provided when you hire us through a fully executed Buyer Representation Agreement.
For Sellers, the listing price is determined following execution of the Listing Agreement and completion of the CMA. The agreed listing price is established by written amendment signed by Seller and Broker prior to any marketing activity or MLS submission.
Buyer-side CMAs are provided only after representation is established and are limited to properties the buyer is actively considering for purchase.
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Broker Price Opinion (BPO)
A BPO offers an estimated sales price for purposes such as legal proceedings, financial reporting, or institutional review. Unlike CMAs, BPOs are available to clients who hire us specifically for this service.
Common uses include:
• Estate planning and probate
• Financial statement preparation
• Court-ordered sales, receiverships, and bankruptcy
• Business or partner buyouts
• Mortgage insurance cancellation
• Right-of-way, easement, eminent domain & condemnation negotiations
• REO processes and asset management reviews
Our BPO clients include attorneys, commercial banks, credit unions, appraisal management companies, valuation firms, trust departments, REO asset managers, mortgage lenders, trust departments, insurance companies, estates, counties, cities, school districts, institutional land investors, district courts, county courts, bankruptcy courts, receivers, relocation companies, economic development corporations, municipal development districts, default service companies, property management companies, and private individuals.
Note: A BPO is typically less expensive and less detailed than a full appraisal performed by a Texas State Certified or Licensed Appraiser.
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Understanding What Texas Law Requires
All CMAs and BPOs must include the following disclosure:
“This represents an estimated sale price for this property. It is not the same as the opinion of value in an appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal Practice.”
Texas prohibits brokers from calling a CMA or BPO an “appraisal” or “valuation,” and these services must be presented only as estimated sales prices.
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Why These Services Are Not Free
Texas consumers often assume brokers provide pricing guidance as a public service. However, estimating a property’s likely sales price requires:
• Market research
• Verification of comparable sales
• Adjustments for land, improvements, and highest & best use
• Local expertise and years of professional experience
• Time, analysis, and legal responsibility
Property-specific pricing advice is delivered only after formal engagement.
For Sellers and Buyers under representation, pricing strategy is provided after execution of a written representation agreement.
For clients seeking an independent pricing opinion without representation, a Broker Price Opinion is available under a written engagement letter with payment required prior to commencement.
No property-specific pricing numbers — verbal or written — are provided prior to formal engagement.
We respect property owners who choose to sell independently; however, for liability and professional standards, we do not provide property-specific estimated sales prices outside of formal representation or written BPO engagement.
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Ordering a CMA or BPO
To request a service, contact us at [email protected] or use the form below.
We will confirm:
1. Whether we can accept the order.
Priority is always given to existing clients under signed agreements.
Requests from unrepresented consumers for informal or unpaid property-specific pricing opinions cannot be accepted; however, unrepresented parties may retain our brokerage for a Broker Price Opinion through a written engagement and fee agreement.
2. The fee.
These services require a professional fee.
Our minimum fee is $575.00 per non-contiguous tract, payable in advance prior to commencement of services.
3. The estimated turnaround time.
All information provided remains secure and confidential.
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Fee Credit Policy
The CMA or BPO fee is earned upon completion of the service and is non-refundable.
If a client subsequently executes a representation agreement with our brokerage and the transaction closes under that agreement, the previously paid fee will be credited at closing.
No credit applies if the property is sold independently, listed with another brokerage, withdrawn from the market, or does not close.