Need an Estimated Sale or Purchase Price?

Pricing is one of the most important decisions in any real estate transaction, and it deserves professional analysis — not guesswork.

At Chad Holland Real Estate, our Professional REALTORS® provide pricing guidance through Comparative Market Analyses (CMAs) and Broker Price Opinions (BPOs).

Under Texas law, these services must be expressed as an estimated sale price and are not appraisals.

Independent Broker Price Opinions are professional consulting engagements available by written agreement beginning at $575.00 per non-contiguous tract. Unless otherwise agreed in writing, the professional fee is payable before work begins.

Chad Holland has been licensed in Texas since 2003, a Texas Real Estate Broker since 2006, and has participated in more than 1,000 real estate transactions across 58 Texas counties involving residential, farm & ranch, recreational, commercial, investment, and development properties.

Understanding Estimated Sale Price vs. Seller Expectations

Many property owners contact us after reviewing online estimates, speaking with friends, hearing about development projects, reading market commentary, or seeing properties advertised at significantly higher prices.

It is important to understand that asking prices, online estimates, replacement costs, tax appraisals, and market rumors do not determine what a property will sell for.

Our recommendations are based on available market evidence, including:

• Recent closed sales
• Current competing listings
• Property condition and improvements
• Location and accessibility
• Utility availability
• Local market demand
• Highest and best use

Recent activity involving data centers, energy projects, workforce housing, infrastructure improvements, and development has increased interest in portions of the Texas Panhandle. While some properties may benefit significantly from these factors, many continue to derive value primarily from traditional residential, agricultural, recreational, or commercial market demand. Every property must be analyzed individually.

While every property owner is free to establish their own asking price, our responsibility is to provide a professional estimated sale price based on market evidence, experience, and local knowledge.

Our objective is not to obtain the highest listing price. Our objective is to help clients determine a realistic pricing strategy that results in a successful transaction.

Overpricing can reduce buyer interest, limit showings, extend marketing time, and ultimately lead to price reductions or unsuccessful marketing efforts.

Our objective is not simply to obtain a listing. Our objective is to help clients make informed decisions and achieve a successful closing.

Comparative Market Analysis (CMA)

A Comparative Market Analysis (CMA) provides an estimated sale price or estimated purchase price based on comparable sales, market activity, property characteristics, location, and current market conditions.

For Prospective Sellers

Property owners considering the sale of real estate are welcome to schedule an initial listing consultation to discuss market conditions, pricing strategy, brokerage services, and the listing process.

These preliminary discussions are educational in nature and are not intended to provide a formal written Broker Price Opinion, Comparative Market Analysis, appraisal, estimated net proceeds statement, investor analysis, or guaranteed sale price.

Owners who require a formal written pricing opinion before deciding whether to list may request an Independent Broker Price Opinion under a separate written engagement.

For Seller Clients

Formal written CMAs are provided to clients who have hired our brokerage under an Exclusive Right to Sell Listing Agreement.

The final listing price is determined following completion of the CMA and mutual agreement between Seller and Broker.

For Buyer Clients

Formal written CMAs estimating a purchase price are provided to clients who have hired our brokerage under a Buyer Representation Agreement and are limited to properties the buyer is actively considering.

Property-specific pricing advice is not provided to unrepresented buyers.

Broker Price Opinion (BPO)

A Broker Price Opinion (BPO) provides an estimated sale price for clients who need an independent pricing opinion without entering into a listing or buyer representation agreement.

Common uses include:

• Estate planning and probate
• Divorce and property settlements
• Business or partner buyouts
• Financial reporting
• Bankruptcy and receivership matters
• Easement, right-of-way, condemnation, and eminent domain negotiations
• Trust and estate administration
• REO and asset management reviews
• Institutional and investment analysis

Our brokerage has provided BPO services for attorneys, financial institutions, courts, estates, investors, businesses, governmental entities, and private property owners.

A BPO is generally less expensive and less detailed than a full appraisal performed by a Texas State Licensed or Certified Appraiser.

Texas Disclosure Requirement

All CMAs and BPOs include the following disclosure required by Texas law:

“This represents an estimated sale price for this property. It is not the same as the opinion of value in an appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal Practice.”

Texas law prohibits brokers from representing a CMA or BPO as an appraisal.

Why Professional Pricing Services Require a Fee

Accurate pricing requires:

• Market research
• Comparable sale analysis
• Property inspection and review
• Local market expertise
• Professional judgment
• Time, analysis, and legal responsibility

For represented clients, pricing services are included as part of the brokerage relationship.

For clients seeking an independent pricing opinion without representation, a Broker Price Opinion is available through a written engagement agreement and professional fee.

No formal written Broker Price Opinions, Comparative Market Analyses, estimated net proceeds statements, consulting reports, or other written property-specific analyses are provided prior to formal engagement.

Requesting a CMA or Broker Price Opinion

To request service, contact us at [email protected] or complete the form below.

We will confirm:

1. Whether We Can Accept the Assignment

Priority is given to existing clients under written representation agreements.

2. Scope of Services

Before work begins, we will confirm the requested scope of services, the intended use of the report, the property involved, available information, anticipated deliverables, and whether the assignment is appropriate for our brokerage.

3. Professional Fee

Independent Broker Price Opinion services begin at $575.00 per non-contiguous tract. Unless otherwise agreed in writing, the professional fee is payable before work begins.

4. Estimated Turnaround Time

Turnaround time varies depending upon property type, complexity, availability of market data, and current workload.

All information provided remains confidential.

Fee Credit Policy

The professional fee for an Independent Broker Price Opinion is earned upon completion and is non-refundable.

If the client subsequently executes an Exclusive Right to Sell Listing Agreement with Chad Holland Real Estate within seven (7) calendar days after delivery of the Broker Price Opinion and the transaction closes, the previously paid Broker Price Opinion fee will be credited at closing.

No credit applies if the property is sold independently, listed with another brokerage, transferred without closing through Chad Holland Real Estate, withdrawn from the market, or otherwise does not result in a completed transaction through our brokerage.